AI Search Experiences
News Publishers With OpenAI Deals Get +48% More AI Citations on ChatGPT
View the interactive version of this study here Since 2023, AI companies have signed 91 confirmed content licensing deals with news publishers, and the money involved is real: one deal alone is reported at up to 50 million US dollars per year. For brands and PR teams, that raises a practical question: if you pitch […]
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AI Search Experiences
20 to 30% More Efficient with AI: What the Digital Experience Group Actually Measures
Ask an agency leader how AI is changing their business and you’ll usually get one of two rehearsed answers: breathless optimism or quiet denial. Andreas Schwarz, Co-CEO at the Digital Experience Group, gives you neither. “AI gets me out of bed in the morning, in a good and in a bad way. On the one […]
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AI Search Experiences
“PR Has Its Ticket Back to the Party”: How a Boutique PR Agency Wins Brand Visibility in AI Search
AI assistants like ChatGPT, Perplexity, and Microsoft Copilot don’t invent their answers out of thin air. They lean on trusted media sources, and that has quietly handed public relations a whole new mandate. We sat down with Linus Kurtenbach, PR consultant at Primus Inter Pares, a boutique PR agency based in Münster, Germany, to talk […]
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AI Search Experiences
From Third to First in AI Citation Rank in 90 Days — and 30% More Inbound Leads
Answer Engine Optimization has a visibility problem that search never had. A ranking could be checked by typing the query. An AI answer is assembled fresh, differs by engine, and is gone the moment it is read. Which prompts is the brand absent from? Who appears instead? And of everything published last quarter, which pages […]
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AI Search Experiences
Introducing Agent Analytics: A First Step Towards End-to-End AI Search Tracking
AI bots are already on your website. GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot: they crawl your pages every single day to feed the answers ChatGPT, Perplexity, Gemini, and Google’s AI surfaces give to millions of users. And here’s the uncomfortable part: you almost certainly can’t see any of it. That’s why today I’m super excited to introduce […]
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AI Search Experiences
Why Slopelift’s Head of SEO Became Its CTO: From SEO to CTO
People of AI Search – Richard Maurer, CTO at Slopelift “I kind of lost my first ambition, to be very good at SEO. The topic changed in a direction that I could not really go with.” — Richard Maurer The short version Richard Maurer is the CTO at Slopelift, the performance, social and data marketing […]
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AI Search Experiences
“Everyone Says GEO Is Just SEO”: Claneo’s Matthäus Michalik on Why That’s Wrong
Ask a room of marketers what Generative Engine Optimization is, and someone will tell you it’s SEO with a new logo. Matthäus Michalik, Co-founder of the Berlin-based organic search agency Claneo, hears it constantly, and it’s the first thing he wanted to correct. “The biggest [misconception] is that everyone says GEO is just SEO. SEO […]
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AI Search Experiences
What’s the ROI of AI Search? Paying Customers from Claude Grew 113% from June to July.
What’s the ROI of AI Search? I get that question a lot, so I decided to share how our own business is growing month on month via AI Search. TL;DR – Key Takeaways After we posted our June revenue results, and how much of our revenue is influenced by AI Search, ChatGPT, and Claude in […]
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GEO Experiments
The 2,000 AI Blogs Experiment: Does Google Penalize AI Content?
Updated August 5, 2026 with a fourth month of data and a new chapter: what Bing did with the same content, and why ranking in Bing did not get us into ChatGPT. Can you shortcut your way into AI Search by publishing thousands of AI-generated blog posts with a single click? We tested it. We […]
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AI Search Experiences
Video vs. Blog: We Published the Same Story in Both Formats. Here’s What AI Search Cited
Every interview we publish at OtterlyAI ships in two formats: a video on YouTube and a written article generated from its transcript. That gave us something rare in GEO: a clean way to test how AI Search treats the same story in two formats. We tracked two prompts per story across seven AI Search platforms […]
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AI Search Experiences
How to Track & Monitor Google AI Overviews in 2026 (Rankings, Traffic, Mentions)
Google AI Overviews now appear on nearly half of all search queries – up from 31% in February 2025 to 48% in February 2026. When an AI Overview triggers, organic click-through rates drop by up to 61%. But brands that get cited inside those AI-generated summaries earn 35% more organic clicks than those that don’t. […]
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AI Search Experiences
How to Track Brand Sentiment in AI Search With OtterlyAI (2026)
Byline: Written by Thomas Peham · Last updated March 19, 2026 Every time someone asks ChatGPT, Perplexity, or Gemini about your category, those AI engines don’t just decide whether to mention your brand – they decide how to talk about it. Are you recommended enthusiastically, mentioned with caveats, or dismissed outright? Until now, there was […]
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AI Search Experiences
What We Know so Far About Optimizing Content for AI Search in 2026
As an AI SEO agency founder, I’ve been keeping a close eye on the ongoing debates about how to optimize content for AI search. Some experts insist on GEO-specific tactics like content chunking. Others say you just need to “create good content” and everything else will follow. But what does the data actually tell us? […]
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AI Search Experiences
The 25 Best AI SEO Tools in 2026
AI search visibility platforms compared – features, pricing, pros and cons Why this list exists Search has split in two. Half your audience still types into Google. The other half asks ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Gemini, or Claude – and gets an answer that already names the brands they should consider. According […]
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AI Search Experiences
Search Volume on AI Search (2026) – How to Track Search Volume for ChatGPT & Perplexity
Let’s dive into the topic of Search Volume statistics today. Search Volume is a critical metric that adds valuable context to our SEO strategies. As a marketer, I’ve relied on Search Volume data to: During my previous role as VP of Marketing at a B2B SaaS scaleup, I managed a team of 25 marketers, including […]
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AI knowhow
google search
SEO
Top Tools for Google AI Overview Tracking (2026)
The LLM / AI search Revolution and Your Search Visibility Let’s be real, the world of search is changing, and it’s changing fast. Google’s AI Overviews are no longer a distant concept; they’re here, and they’re impacting how users find information. As a seasoned startup founder and product marketer, I know firsthand how crucial it […]
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LLMs
Prompt Research
Mastering Brand Monitoring on ChatGPT (2026)
This is the Untapped Resource Every Marketing Manager Should Use. As a marketing manager, you understand the importance of maintaining a strong brand presence. Yet, amidst the hustle and bustle of social media platforms, SEO, and content creation, have you considered monitoring your brand on ChatGPT? ChatGPT is a promising new platform that many of your consumers […]
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AI Search Experiences
How often does ChatGPT trigger a Web Search? (2026 Data)
How frequently does ChatGPT initiate a Web Search? The short answer: OpenAI has not shared that information. ChatGPT Search is one of the most powerful features of ChatGPT. As marketers, we value it highly since it drives referral traffic to our websites. However, there is limited public data available about ChatGPT Search. Naturally, this leads […]
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AI knowhow
AI Search Experiences
LLMs
SEO
Best AI Search Monitoring Tools (2026): Track Brand Visibility Across AI Search Engines
AI search monitoring is the practice of tracking how your brand, products, and content appear in AI-generated search results from platforms like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. As AI search engines now process billions of queries daily, monitoring your visibility in these engines has become as essential as traditional SEO rank tracking. […]
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AI Search Experiences
The Most Popular AI Search Engines & LLMs in Asia (APAC) in 2026 (Top 15 Economies)
AI chat and “answer engines” have exploded across the world and also across Asia–Pacific. Below is a concise, country-by-country view of which consumer AI search engines and chatbots are most used today- mixing global and local players – across the top 15 APAC economies by GDP (China, Japan, India, South Korea, Australia, Indonesia, Taiwan, Thailand, […]
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GEO Experiments
We Added 2026 to 11 Page Titles. Citations Rose 61%, and So Did the Page We Never Touched
Key takeaways Why we tested this The idea came from a pattern in our own data. Most of our highest cited blog posts already carry “2026” in the title tag. Some of them do not carry it in the H1, which is an inconsistency in its own right, but the title tag pattern was hard […]
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AI Search Experiences
Cited, Not Just Ranked: How Stella Rising Built a GEO Practice on OtterlyAI Data
How Stella Rising built a Generative Engine Optimization practice on OtterlyAI data, and learned to measure visibility in a world where the click is no longer the point. A conversation with John Morabito, SVP of Search & Innovation at Stella Rising. When John Morabito talks about the future of search, he does it the way […]
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News
Press Release
OtterlyAI backs The Ocean Cleanup: Making a splash for cleaner seas and a safer place for otters around the world
Today OtterlyAI, the AI Search Optimization Platform, announced it has become an official supplier of The Ocean Cleanup, the nonprofit environmental engineering organization working to rid the world’s oceans and rivers of plastic. As part of the collaboration, OtterlyAI is providing The Ocean Cleanup with complimentary access to its AI Search visibility platform, helping the […]
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AI Search Experiences
“SEO Was Our Religion – Now It’s AI Search”: How OMR Reviews Rewrote Its Marketing Playbook
An interview with Marvin Müller, VP of Marketing at OMR Reviews, on the shift from Google rankings to AI citations – and what every software vendor should do about it. In short: Marvin Müller built OMR Reviews’ marketing from employee #6 to a leading software review marketplace in the DACH region – first on the […]
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AI Search Experiences
“Every Client Now Knows What GEO Is”: Inside Slopelift’s Shift from SEO to AI Search
“I noticed that I, as a consumer, am prompting and not searching. That was the biggest realization, the moment I said, okay, now I’m there.” Marietta Robitza wears two hats at Slopelift: Head of SEO, “which is now GEO as well,” and Chief Knowledge Officer. She joined when the agency was six or seven people […]
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AI Search Experiences
Dead Citations: 19.3% of AI Search Sources Are No Longer There
Every AI Search answer is built on sources, and the engine cites them. A practical question follows: are those sources still there? When ChatGPT, Gemini, or Google AI Mode points to a page as evidence, does that page still exist, or is the engine citing something that is already gone? OtterlyAI studied 20M+ URLs cited […]
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AI Search Experiences
AI Search Citations: How to Track, Compare & Win Them (New OtterlyAI Update)
AI search citations are the third-party and owned URLs that AI engines like ChatGPT, Google AI Overviews, Perplexity, and Gemini reference when they generate an answer. Tracking which URLs get cited in your space – and whether your brand is mentioned on them – is the fastest way to understand what actually influences AI answers […]
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AI Search Experiences
AI Search Now Drives More of Our Revenue Than Google. Here’s Proof.
TL;DR – Key Takeaways The takeaway: AI search isn’t just a traffic story anymore. It’s a revenue story. That’s why we’re doubling down on both GEO and SEO. This is the second post in a series on how we measure AI search at OtterlyAI. In our first analysis, we compared self-reported attribution against last-touch attribution […]
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AI Search Studies
GEO Experiments
ChatGPT Ads Study: 76.4% of Commercial Answers Carry an Ad, and the Leaders Buy None
Paid ads now sit inside ChatGPT’s commercial answers, and the paid layer does not look the same in any two categories. OtterlyAI measured OpenAI’s paid Ads and product Shopping Card appearances across different industries in the United States, then mapped who is buying the slots, how often, and where the advertised brands diverge from the […]
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AI Search Experiences
“Brand Mentions Are the New Standard”: How Zurich Insurance Germany Adapts to AI Search
How does one of the world’s largest insurance brands adapt to AI Search? We sat down with Daniel Reeh, Head of Digital Marketing at Zurich Insurance (Germany), who leads website, performance marketing, social media, content – and now AI search – in one team. He also teaches generative engine optimization (GEO) at TH Köln. His […]
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AI Search Experiences
80 People, One AI Mandate: What a Chief AI Officer Actually Does All Day
“The moment you should use AI is the moment your first thought is ugh“ People of AI Search – Florian Fischer, Chief AI Officer at Slopelift Welcome to People of AI Search, our new video series where we sit down with the people actually rebuilding search, marketing and agency work around AI – not the […]
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AI Search Experiences
How Slopelift turned GEO from a buzzword into a client-facing service with OtterlyAI
The hard part of AI search isn’t measuring it. It’s making the number mean something. At a glance Ask most agencies about AI search and you’ll get a story about tools – which platform tracks visibility in ChatGPT, who scrapes citations, whose dashboard is prettiest. Marietta, Head of SEO and Chief Knowledge Officer at Slopelift, […]
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GEO Experiments
Dead AI Citations: Why Deleting a Page Doesn’t Remove It From AI Search
Here is a question most brands never test: when you delete a page, does it truly disappear from AI Search? We ran the experiment. One brand deliberately removed 15 comparison pages on known dates, and we tracked their citations across seven AI Search Engines every day, before and after each takedown. The pages kept getting […]
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AI Search Experiences
Claude Drives 10.6% of Our Signups. Google Analytics Says 0.1%
AI Search drives signups that Google Analytics never sees. At OtterlyAI, ChatGPT and Claude together account for more than 21% of our self-reported signups, yet GA4 last-touch attribution credits Claude with just 0.1%. This article shares the exact numbers, the method behind them, and why last-touch analytics undercounts AI search as a channel. I’m writing […]
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AI Search Experiences
GEO and User-Generated Content: How UGC Wins AI Search Visibility
Generative engine optimization (GEO) is the practice of structuring content so it gets surfaced and cited inside AI-generated answers from engines like ChatGPT, Gemini, and Claude. User-generated content (UGC) — ratings, reviews, questions and answers, photos, and videos created by real customers — has quickly become one of the most powerful inputs for GEO, because […]
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News
The Query Fan-Out Problem: Why Your Content Might Be Invisible to AI Search (Even If You Rank #1 on Google)
The Hidden Mechanism That Determines AI Search Citations When someone searches “best project management tools for remote teams” in ChatGPT, they type one question. But behind the scenes, the AI engine doesn’t search for that exact phrase. Instead, it fires off 8–12 simultaneous sub-queries: This process is called query fan-out (or query decomposition). And almost […]
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AI Search Experiences
How Chatarmin Turned AI Search Into a Demo Channel: A GEO Playbook from Richard Wagentristl
Generative Engine Optimization (GEO) is the practice of making your brand show up – and get cited – inside AI answers from tools like ChatGPT, Gemini, Perplexity and Claude. For most B2B companies it still sounds theoretical. For Chatarmin, the WhatsApp marketing and customer experience platform, it has already become a measurable acquisition channel. In […]
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AI Search Studies
GEO Experiments
Claude Citation Study Reveals What Actually Gets Cited
Claude has become one of the most widely used AI assistants for research, comparison, and decision-making queries, and like every AI Search engine it answers by pulling from, and citing, sources across the open web. For brands, that raises a practical question: when Claude composes an answer, which kinds of sources does it actually reach […]
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News
Press Release
PRESS RELEASE: OtterlyAI Doubles Down on the US, Becomes Headline Sponsor of BrightonSEO San Diego 2026
We’re going big in the US. OtterlyAI is the headline sponsor of BrightonSEO San Diego 2026, and we want to see you there. Key highlights Why San Diego, and why now North America already makes up 47% of OtterlyAI’s customer base. As US brands race to stay visible inside AI answers, OtterlyAI is meeting them […]
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AI Search Experiences
ChatGPT Ads Are Here: ChatGPT Ads & Shopping Tracking Live Inside OtterlyAI
Today, OtterlyAI becomes one of the first platforms to track ChatGPT Ads – giving brands and marketers something no one could see until now: full visibility into the paid layer of AI search. On top, we are introducing support for ChatGPT Shopping. If your customers are asking ChatGPT for recommendations, ads are about to shape […]
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AI Search Experiences
You Can Now Track Your Brand’s Visibility on Claude
OtterlyAI now supports Claude as a dedicated AI search engine, so you can finally see how visible your brand is in one of the fastest-growing places people ask questions. If you’ve been optimizing “for AI,” there’s a good chance you’ve really only been watching ChatGPT. That made sense for a while. But it leaves a […]
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GEO Experiments
Active Reddit Communities Get Cited x9 Times More
Reddit is the most cited source in AI Search. In this study, OtterlyAI tracked over 8,000 Reddit citations across 126 subreddits and found that community content consistently appears in AI-generated answers at a rate that outpaces most other content categories. That makes Reddit more than a social platform for GEO purposes. It is an active […]
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GEO Experiments
Human vs AI: Has AI gotten good enough to predict our taste? We had to know.
People have taste. We argue about it, defend it, and change our minds about it. The question for this experiment was simple: do AI Search Platforms have taste too, and does it look anything like ours? To find out, we ran a controlled aesthetic test. We built five pairs of abstract images, each isolating one […]
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AI Search Experiences
How AI Has Changed SEO: Inside the Shift to GEO and AI Search
AI search has fundamentally changed SEO. Instead of typing keywords into Google and clicking blue links, people now ask ChatGPT, Perplexity, Google AI Mode, and Gemini full questions — and get one synthesized answer. The old goal of “rank #1 and earn the click” is being replaced by a new one: become the brand the […]
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AI Search Experiences
The Invisible Expert: Gender Visibility in AI Search
What an expert-discovery experiment across six AI Search Platforms reveals about whose expertise gets surfaced by default A guest post by Azahara Corrales, in collaboration with OtterlyAI. AI Search has become the first place people ask who the experts are. They type “who are the leading voices in fintech” into ChatGPT or Perplexity, and the […]
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AI Search Studies
GEO Experiments
1 in 8 Social Media AI Citations Point to LinkedIn: AI Search Study by OtterlyAI
LinkedIn surpassed 1.3 billion registered members in January 2026, with roughly 310 million monthly active users. It is also one of the most cited social sources in AI Search. That makes LinkedIn more than a professional network. It is a working part of AI Search Optimization. OtterlyAI analyzed 1,310,455 LinkedIn AI citations to understand what […]
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AI Search Experiences
The New Authority Playbook for B2B SaaS: How Kolsquare Wins AI Search Citations
TL;DR: Key takeaways The problem: your buyers research in ChatGPT, but your analytics can’t see it A buyer types “best influencer marketing platform for European brands” into ChatGPT. The model returns a confident, paragraph-length answer with three named vendors and a few cited domains. The buyer clicks one of them. In your analytics, that click […]
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AI Search Studies
GEO Experiments
OtterlyAI’s Research Methodology: How We Design Correct Experiments
Setting a golden standard to run GEO experiments for the marketing community. This document explains how. A Note on How We Write About Research Disclaimer: OtterlyAI follows the structured research methodology of Kohavi et al, which is described in this document. However, our primary audience is marketing professionals, not statisticians. Our published experiment articles are written […]
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Press Release
Press Release: OtterlyAI Launches a Public API, a Claude Skill, and a Marketplace of 101+ Marketing Workflows for AI Search
Brand visibility data now runs wherever marketing teams work, including Claude, n8n, and other tools, with a community marketplace where users can submit their own agent workflows Vienna, Austria – June 1, 2026— Today OtterlyAI, the AI Search Optimization Platform, released three product updates that move brand visibility data out of the dashboard and into the […]
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AI Search Experiences
OtterlyAI Public API and Claude Skill: Automate AI Search Monitoring
TL;DR: OtterlyAI now exposes every brand report, prompt, citation, recommendation, and GEO audit through a Public API (see documentation here), and a one-file Claude Skill. Marketers can run reports, content briefs, and competitor audits in plain English. Developers can wire AI search visibility into any dashboard, automation, or system. Get an API key at app.otterly.ai/api-keys […]
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GEO Experiments
Does Winning An Industry Awards Increase Your AI Visibility?
What One Award Win Did to Our Brand Visibility Across 32 AI Search Prompts Industry awards are a fixture of B2B and agency marketing. Teams spend time and budget entering them, and a win earns a badge in the website footer and a line in the next update. The question we wanted to answer is […]
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News
OtterlyAI Wins Best AI Search Software Solution at the European Search Awards 2026
We are still letting this one sink in. This week in Porto, OtterlyAI was named the winner of the Best AI Search Analytics Software Solution category at the European Search Awards 2026. In a field of eleven finalists, including some seriously strong competition, the judges chose OtterlyAI as the standout platform for AI Search monitoring […]
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AI knowhow
GEO
Google quietly admitted GEO is a thing (while loudly insisting it isn’t)
Google just published an official guide on optimizing for generative AI features in Search. Read that sentence again. The same company that spent a decade telling us “just write good content” felt the need to publish 2,000 words on how to show up in AI Overviews. And then, somewhere in the middle, they helpfully clarify […]
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AI Search Studies
GEO Experiments
Are Analyst Relations Sites Important for AI Visibility? How Gartner Dominates 81.7% of Citations While Blocking 5 Major AI Crawlers
10 Analyst Firms, 1M+ URLs: One Firm Owns the Citations, and It Is Not the Research You Think Gartner. Forrester. IDC. The big three names in industry analyst research influence trillions in annual enterprise IT spending decisions. For four decades, their Magic Quadrants, Waves, and MarketScapes have shaped how enterprise buyers pick vendors. So when […]
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AI Search Studies
GEO Experiments
The URL AI Citation Study 2026
1 Million URLs Studied: Which URL Structures Gets You Cited The Most on AI Search URLs are the first signal AI Search engines see, before any content loads. Shorter URLs are “better.” Descriptive slugs “help.” Clean canonical structure “signals authority.” These conventions carry over from traditional SEO, where URL attributes have measurable influence on rankings. […]
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GEO Experiments
25 AI-Generated YouTube Videos, One Week, and What They Did to AI Search Visibility
A guest AI Search experiment by Hannes Kaltofen (TRYSEO), measured end-to-end in OtterlyAI According to OtterlyAI’s YouTube Citation Study 2026, YouTube and Reddit account for 78.2% of all social media citations in AI Search. The data also revealed that being the best answer seems to drive AI citations, not popularity. YouTube’s popularity metrics like views, […]
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GEO Experiments
GEO Experiment: Your Image Alt Text is Built for SEO. AI Search Reads Right Past It
If you add a fact to an image filename, alt text, or caption, but don’t mention it anywhere in the visible body text, can AI search engines pick it up? We tested it across five AI search platforms using six page variations, and the answer was clear: image metadata alone is not enough. This experiment […]
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AI Search Experiences
New: OtterlyAI Recommendations – From Data to Done in AI Search
Written by Thomas Peham · Last updated April 16, 2026 This is Thomas, CEO at OtterlyAI. Today we’re launching Recommendations – and I’m not exaggerating when I say this is the biggest feature we’ve shipped since we started the company. Here’s why. The gap between insight and action OtterlyAI already shows you where your brand […]
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Black Hat GEO
GEO Experiments
We Hid Text on a Webpage to Trick AI Search – Here’s What 7 AI Platforms Actually Did
Hidden text, white text on a white background, is one of the oldest tricks in SEO. Google penalized it over a decade ago. But AI Search Engines are a different system with different retrieval pipelines. So we tested it: can you hide text on a page and have AI search platforms read it? And what […]
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AI Search Experiences
AI Keyword Research in 2026: How to Win Citations in ChatGPT, Perplexity & Google AI Overviews
TL;DR — AI keyword research is the practice of mapping the prompts, sub-questions, and entities that AI engines (ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Copilot) use to assemble answers, so your page becomes a cited source rather than just a ranked result. Unlike traditional SEO, you measure success by citation share, prompt coverage, and […]
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GEO Experiments
GEO Experiment: Markdown vs. HTML, Which Format Do AI Crawlers Prefer?
A recurring suggestion in GEO circles is that brands should publish Markdown (.md) versions of their web pages alongside standard HTML. The reasoning sounds plausible: LLMs process plain text more efficiently than HTML, so giving them a clean Markdown file should make your content easier to consume, and therefore more likely to be cited. To […]
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GEO Experiments
GEO Experiment: Does Schema Markup Really Impact AI Search?
Schema markup is one of the most consistently recommended tactics in technical SEO, and for good reason. It has a 10+ year track record of helping Google surface rich results, trigger featured snippets, and improve SERP feature eligibility, benefits that remain fully intact today. As AI Search platforms have grown in prominence, a natural question […]
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AI Search Experiences
AI Search Analytics in 2026: 8 Features That Improve Brand Discoverability in ChatGPT, Perplexity & Google AI Overviews
TL;DR — AI search analytics platforms track how often, where, and why your brand appears inside AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Copilot. The eight features that actually move brand discoverability are prompt-level monitoring, citation attribution, competitor share of voice, entity tracking, sentiment framing, historical trends, content recommendations, and multi-engine […]
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AI Search Experiences
How Top Brands Are Winning on AI Search? Industry Experts Share Tips for 2026
The rules of discoverability have changed. AI Search engines no longer return a list of links, they return a single answer. We interviewed 33 practitioners to find out who is winning, how, and what that means for everyone else. For the past two decades, “winning search” meant ranking on page one. Build the right content, […]
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AI Search Studies
GEO Experiments
We’re Running Live GEO Experiments And You Can Follow Along
Explore All GEO Experiments & AI Search Case Studies You can download the latest version of the experiment sheet below. It gets updated every week with new experiments as we test them, so bookmark this page or check back regularly to follow our progress. 👉 View GEO Experiment/Studies (Google Sheets) Weekly GEO Experiments: What We’re […]
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GEO Experiments
New Brand, Zero Authority: How We Got AI Search Mentions in 14 Days
The central debate in Generative Engine Optimization (GEO) right now is deceptively simple: does AI Search care more about who you are on your own site, or who talks about you across the web? OtterlyAI designed a controlled, real-world experiment to find out. We built a brand from scratch, zero domain authority, seven pages, and […]
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AI Search Experiences
From Human Marketing to AI Marketing
Marketing has always had one audience: humans. Every channel we ever built – print, TV, email, search, social – was a different path to the same destination. A human being, making a decision. SEO optimized for Google’s algorithm, yes. But the algorithm was just a gatekeeper. The actual audience was always the person on the […]
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AI Search Studies
The YouTube Citation Study 2026
OtterlyAI’s YouTube GEO Study: What Actually Gets Your Videos Cited by AI Search YouTube has over 2.7 billion monthly active users and consistently ranks among the top 10 most cited domains in AI-generated search responses. That makes it more than a social media channel. It’s become an essential part of AI Search Optimization. OtterlyAI analyzed […]
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GEO Experiments
We Tested AI vs Human-Written Content. The AI Page Won by 40x.
To be honest, the following words are not easy for me to write. Why? Because I’ve been telling everyone in the past few months and weeks: DON’T use AI-generated content on your website. I haven’t believed in the hype. I was pretty sure that AI-generated content doesn’t rank on Google, nor would it be cited […]
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News
OtterlyAI Earns Top AEO Platform on G2’s Best New Software Awards 2026
OtterlyAI has ranked #10 on G2’s 2026 Best Software Awards, earning a place on the Rookies of the Year list. OtterlyAI is the only company in the Answer Engine Optimization (AEO) category to place in the overall Top 10. G2 evaluated 25,115 products across software categories. Of these, 211 met eligibility criteria and 25 were […]
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AI Search Experiences
OtterlyAI + Noble: How to Turn Citation Insights Into Brand Mentions That Matter
Tracking AI visibility is only the first step. Acting on it is what moves the needle. Today, we’re announcing a partnership between OtterlyAI and Noble to help teams move from insight to execution, faster. In brief From monitoring to actionability in AI search AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews don’t rank […]
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Content AI
How to Optimize Content for AI Search: The Complete Guide (2026)
AI search engines like ChatGPT, Google AI Overviews, and Perplexity now process billions of queries per day — and they’re choosing which brands to cite. Here’s exactly how to make sure yours is one of them. What Is AI Search Optimization? AI search optimization — also known as Generative Engine Optimization (GEO) — is the […]
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AI Search Experiences
Bing Webmaster Tools AI Performance Report: How to Analyze and Optimize Your Copilot Citations
Microsoft just launched its AI Performance report in Bing Webmaster Tools – giving website owners the first official look at how Copilot uses their content. We analyzed our own data (as well as other demo data) from day one with OtterlyAI and Bing Webmaster Tools. Here’s what we found, what it means, and how to […]
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GEO Experiments
Llms.txt Experiment: What Marketers Get Wrong about llms.txt
Will llms.txt actually improve your AI visibility?In this OtterlyAI research piece, we test real AI crawler data to see whether llms.txt meaningfully affects how AI systems discover and use web content. Study Methodology About This Research: OtterlyAI implemented an /llms.txt file at the root of an experiment website and monitored AI bot traffic over a […]
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AI Search Experiences
8x More AI Citations in 12 Months: A Medical Device GEO Case Study
If you want AI citations fast, you need to align your content with how LLMs choose sources: clear entities, tight answers, and prompt-led coverage that matches real user phrasing. In this medical device geo case study, Neur Digital, one of our Agency Partners used OtterlyAI to research prompt phrases, fill content gaps, and refresh pages […]
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AI Search Experiences
News
We Rebuilt the GEO Audit From Scratch. Here’s Why.
When we launched our first GEO tools, the Domain Audit and URL Audit, they were a starting point. A way for marketing teams to get a quick read on how to improve on-page signals and content to perform in AI search. They worked. But “worked” isn’t good enough when AI search is changing this fast. […]
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AI Search Studies
Real vs Estimated Prompts: I Analyzed 100s of Real ChatGPT Queries
Two questions come up every time I talk about AI search with marketing teams: “How do I find real prompts from real people?” And the skeptic’s follow-up: “Why should I even bother optimizing for estimated prompts?” Fair questions. So I ran an experiment to find out. Study Methodology About This Research: We analyzed hundreds of […]
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GEO Toolstack
Tools & Workflow to Automate Media Outreach for GEO
AI Search Engines are changing how brands appear online. AI Platforms like ChatGPT, Gemini, and Perplexity often synthesize answers from multiple sources instead of pointing users to a single webpage. Many of those sources are editorial articles. Comparison pages, listicles, and industry roundups summarize products and services in structured formats that generative systems can easily […]
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AI Search Experiences
The AI Citation Economy: What 1+ Million Data Points Reveal About Visibility in 2026
TL;DR: OtterlyAI just analyzed over 1 million citations across ChatGPT, Perplexity, and Google AI Overviews. Study Scope: Analysis of 1+ million AI citations across ChatGPT, Perplexity, and Google AI Overviews from January-February 2026. Key Findings: Primary Actions: Fix robots.txt blocks → Audit crawler access → Create reference-grade content 📌 Key Takeaways The findings reveal a […]
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AI Search Experiences
Why Brands Should Audit AI Crawler Access Now
Understanding and Controlling the AI Bots Crawling Your Website A Comprehensive Guide for Digital Leaders, CIOs, and Brand Managers In the past 18 months, a quiet revolution has taken place on the internet. While your team focused on traditional SEO and security threats, a new generation of automated crawlers has been systematically indexing your website’s […]
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AI Search Studies
What Pharma Brands Reveal About AI Search: Insights from komm.passion | Team Farner Citation Study
Our German agency partner komm.passion | Team Farner just published something interesting. They analyzed how the five highest-grossing pharmaceutical products appear across AI search platforms in Germany, Austria, and Switzerland. They used OtterlyAI to track citations across ChatGPT, Gemini, Google AI Overview, and Perplexity. The results confirm what we’ve been seeing in other industries, with […]
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AI Search Experiences
AI Search Brand Visibility: How to Track and Replay Your Brand’s Performance
AI search brand visibility measures how often and how prominently your brand appears in AI responses from ChatGPT, Perplexity, Google AI Overviews, and similar AI Search Engines. Most marketing teams track their own AI search brand visibility and performance. But they’re blind to what matters most: Competitive Movement in their industry. Why Brand Visibility Matters […]
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AI Search Experiences
How to Track AI Search Engine Citations & Sources: The Complete Guide for 2026
AI search engines now generate over 18 billion responses per day – and every one of those responses cites a handful of sources. If your brand isn’t tracking where it appears (and where it doesn’t), you’re flying blind in the fastest-growing discovery channel on the internet. AI citation tracking is the practice of monitoring when […]
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AI Search Experiences
New: OtterlyAI Looker Studio Connector: AI Search Visibility Reporting in Google Looker Studio
Your AI search visibility data now flows directly into Google Looker Studio. Build the dashboards you want, automate the reports your team needs, and share AI search performance without an OtterlyAI account. All inside your Looker Studio account. The reporting problem with AI search Tracking brand visibility across ChatGPT, Perplexity, and Google AI Overviews generates […]
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AI Search Studies
Two Different Googles: 30,000+ AI Citations Across AI Mode and AI Overviews Play By Separate Rules
Google search is no longer a single AI system with a single rulebook. A study by OtterlyAI reveals that Google is quietly running two parallel AI search experiences: AI Overviews, which are the familiar AI summaries at the top of search results, and AI Mode, the new AI-powered chat-like search interface. In this study, we […]
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News
OtterlyAI Named High Performer for Answer Engine Optimization Tools in G2 Winter 2026 Report
G2 has recognized OtterlyAI as a High Performer in the Answer Engine Optimization category. This follows our recent selection as a Gartner Cool Vendor for AI in Marketing, our recognitions as the best Generative Engine Optimization (GEO) Tool by OMR Reviews and the Top SEO Software 2025 by Tekpon. Answer Engine Optimization tools help brands […]
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AI Search Experiences
Introducing Workspaces: Scale AI Search Across All Your Clients
At OtterlyAI, we are excited to introduce Workspaces, a new way to create, manage and scale AI Search Analytics and Optimization inside OtterlyAI. This is particularly helpful for agencies, and brands managing dozens or hundreds brands. Agencies don’t just manage one brand. They manage many different brands, each with its own goals, reports, content performance, […]
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News
OtterlyAI and PressRanger Partner to Improve AI Search Visibility Through PR
Press Ranger, an AI-powered PR platform, has partnered with OtterlyAI, an AI search monitoring platform, to help brands improve their visibility in AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Press Ranger becomes OtterlyAI’s preferred PR partner, while OtterlyAI provides AI search tracking for Press Ranger’s clients. Why does PR improve AI search […]
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News
OtterlyAI Recognized as a Cool Vendor in the 2025 Gartner® Cool Vendors™ for AI in Marketing
Vienna, Austria – November 4, 2025 – OtterlyAI has been named as a Gartner Cool Vendors for AI in Marketing The Austria-based company is one of just five vendors featured in 2025 Gartner 2025 Cool Vendors in AI Marketing report. We feel the acknowledgment focuses on companies offering technologies that reshape how brands gain visibility […]
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News
Prerender.io and OtterlyAI: Bridging the Gap Between AI Search Analytics and Technical Execution
We analyzed over 1 million AI citations across ChatGPT, Perplexity, and Google AI Overviews. The results revealed something critical: if your site relies heavily on JavaScript, you’re invisible to the AI engines reshaping how people discover content. The JavaScript Problem Nobody’s Talking About AI crawlers can’t interact with JavaScript the way search engines do. When […]
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AI Search Experiences
Extract Prompts from Google Search Console – the Easy Way
Ever thought about your Google Search Console as a goldmine of prompt ideas?Yep, those weird, wonderful, and sometimes painfully specific search queries are basically people prompting Google … the world’s first generative engine. So why not use them for your prompts too? Here’s the idea:When you filter queries that start with words likehow, what, why, […]
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AI Search Experiences
Website Citations, Domain Categorization and On-Page Brand Analysis for Better Gap Analysis
Today, I’m happy to announce some exciting product updates that will make your life easier when analyzing the different website citations. Website citations are a crucial part of AI Search experiences these days. As marketing teams and brands, we want to optimize for more brand mentions on ChatGPT, but also for more website citations. Put […]
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News
OtterlyAI and newsrooms announce tech partnership for optimized AI content and AI Search Analytics
Vienna, October 21 2025 – AI-powered search engines such as ChatGPT, Perplexity, and, in particular, Google AI Mode, which has recently been launched in Europe, are fundamentally changing users’ search behavior. Today, the two tech companies newsrooms and OtterlyAI announced their strategic partnership to offer companies and publishers AI search monitoring solutions for generative engine […]
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AI Search Experiences
🕸️ The Future of Agentic Websites
1. The Human Web Is Evolving For 25 years, we’ve been designing the web for human eyes.Big photos. Fancy animations. That one video that autoplays just when you least expect it. We obsessed over how it looks. And it worked! The web became beautiful – a digital showroom for human attention. But here’s what’s changed: […]
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AI Search Experiences
AI Search Optimization: How to Get Found in a Bot-First World
Thomas Peham, CEO and Co-Founder of OtterlyAI, recently joined the AI Insiders podcast to unpack how generative AI is rewriting the rules of search, SEO, and brand discovery. His message was clear: If your brand isn’t showing up in AI-generated responses, you’re missing out on your future customers. Watch the full episode: In this session, […]
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AI Search Experiences
ChatGPT Just Became a Storefront. Is Your Brand Ready to Sell Inside a Chat?
🛍️ From SEO to GEO to ACO: Selling Directly Inside ChatGPT Remember when getting your products on Amazon felt like the biggest leap in digital commerce? Now imagine your store isn’t just on a marketplace – it’s inside the AI assistant that millions of people chat with daily. Welcome to the age of ChatGPT Instant […]
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News
Product News: Better Brand Reporting with OtterlyAI
We just launched something big inside OtterlyAI – and if you’re serious about AI search visibility, you’re going to want this. This is Thomas, CEO at OtterlyAI, and today I’m super excited to let you know that we just released updated Brand Reports within OtterlyAI allowing you to see Key Metrics at a glimpse and […]
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News
OtterlyAI Named Top-Rated Generative Engine Optimization (GEO) Tool in Germany
OtterlyAI Named Top-Rated Generative Engine Optimization (GEO) Tool in Germany, Cementing Leadership in Generative Engine Optimization October 1, 2025 | Vienna, Austria – OtterlyAI, the AI Search Monitoring and Optimization Platform trusted by 10,000+ Marketing professionals, today announced it has been recognized by OMR as both a Top Rated Generative Engine Optimization (GEO) Tool and […]
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AI Search Experiences
AI Search Engines Love Press Releases – How We Boosted Our Brand Mentions on ChatGPT, Copilot, Gemini, and AI Overviews
In our AI Search Study conducted earlier this year, we demonstrated that media coverage and strong editorial content play a crucial role in being discovered and recommended on ChatGPT and other AI search platforms. These emerging AI search tools actively favor high-quality editorial material, frequently citing and referencing publisher websites of all sizes. Hence, PR […]
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AI Search Experiences
OtterlyAI Celebrates 10,000 Users, Cementing Role as Best AI Search Monitoring Tool for SEO Professionals
Vienna, Austria, Sept. 23, 2025 (GLOBE NEWSWIRE) — Otterly.AI, the leading platform for monitoring brand visibility and content citations across AI-search and LLM-powered platforms, today announced that it has crossed 10,000 users on its Platform, further validating its position as the best AI Search Monitoring Tool for SEO Professionals. Since its founding, Otterly.AI has been committed to helping […]
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